Dieter’s Sod & Landscaping began operations in 1994 when Dieter Zoellner, the company’s founder and President, saw the need for a more professional and quality driven sod and landscape company, placing an emphasis on integrity and a commitment to quality and value. The early success of Dieter’s and 20+ years of growth in south Florida has placed Dieter’s Sod & Landscaping at the forefront of the Florida sod industry with one-half billion square feet of sod installations.

Dieter’s continual effort to focus on the founding principles reflects the company’s commitment to delivering a great product with great service. “Our success and longevity is due in part to our employees, many who have been with the company for a decade or more, and customers who share our business values and vision,” states Dieter Zoellner. “Our customers are our greatest asset and our team at Dieter’s sincerely appreciates the decades of business in helping us reach the 20+ year milestone.”

Dieter’s Sod & Landscaping has seen expansive growth, while adding a commercial landscape division manager and gaining access to several Bahia, St. Augustine and Celebration Bermuda sod growing fields located around the southwest Florida region. In 2012, Dieter’s Sod and Landscaping partnered with Agro-Iron of Lakeland, Florida in order to grow the company and add more resources to the daily operations, sod, homeowner, commercial and landscaping divisions.

In June of 2016 the company founder and President, Dieter Zoellner, decided to retire.  He became President Emeritus while Derek Goforth was promoted to General Manager to oversee the day-to-day operations of the company.


Dieter’s Sod Service does not grow or produce sod. We purchase Sod from the areas finest Sod Growers. Our company trucks pick up sod from our suppliers. We can do a straight delivery or our experienced sod install crews can complete most any project. Our company can acquire most any type of grass you might be interested in having delivered or installed. We are Associate members of the Florida Turf Grass Producers Association.



Derek Goforth
General Manager


Paul Bramley Homeowner ManagerPaul Bramley
Residential Manager



Dieter Zoellner President

Dieter Zoellner
Business Founder

Michele Barham
Commercial Accounts Receivable

Sandy Bower Accounts Payable

Sandy Bower
Office Manager/Accounts Payable